Detox Your Feed: How to Handle Toxic Friendships in the Age of Social Media

In the digital age, the lines between genuine connections and superficial encounters have blurred, complicating the very essence of friendship. Social media platforms, with their curated feeds of idyllic moments and tsunamis of celebratory likes, often obscure the reality of interpersonal relationships. As a result, many of us may find ourselves in toxic friendships without realizing it until the damage has been done.

social media icons

What is a Toxic Friendship?

A toxic friendship is one that is emotionally or psychologically damaging to one or both parties involved. Such relationships are insidious, typically starting with seemingly innocent behaviour and escalating over time.

Social media can be a double-edged sword when it comes to friendships. On one hand, it allows us to stay connected with friends from different parts of the world and share precious moments with them. On the other hand, it can also breed unhealthy comparison and competition, leading to envy, resentment, and even manipulation.

toxic friendships on social media

Red Flags of an Unhealthy Friendship in the Digital Age

Toxic friendships can be difficult to identify as they often involve subtle behaviors that may not seem harmful on their own. However, when these behaviors become patterns and affect one’s well-being and self-esteem negatively, it is time to re-evaluate the friendship.

Here are some common signs of a toxic friendship, playing out on social media:

Excessive Online Monitoring

If a friend is consistently keeping tabs on your social media activities—commenting on or reacting to all your posts or interrogating you about them—this may indicate a lack of trust or an attempt to control your online presence.

Public Humiliation

Friends who post embarrassing photos or stories about you without consent, or who mock you in a public forum, are not respecting your boundaries. Social media should never be a platform for shaming.

One-Sided Communication

When you’re always the initiator of conversation or the one to comment and like their posts, but this effort is never reciprocated, it suggests an imbalance in the relationship that is visible in your digital interactions.

Indirect Aggression

Pay attention to subtweets or passive-aggressive posts that seem aimed at you without direct mention. This covert negativity can be emotionally draining and is a sign of toxic behavior.

Guilt-Tripping Over Online Activity

A friend who makes you feel guilty for not responding quickly enough to their messages or for interacting with other friends’ content can be manipulating your sense of online loyalty.

Privacy Violations

Sharing your private messages or information without permission is a serious breach of trust and shows a lack of respect for your digital boundaries.

Competitiveness in Posting

If a friend constantly tries to one-up you by posting content to outshine yours, especially during personal milestones, it hints at an unhealthy competitive streak linked to social validation.

Ghosting and Inconsistency

Erratic periods of silence or disappearing from online interaction without explanation can create a sense of instability and confusion in the friendship.


Relying on you to provide constant support through digital platforms, without offering any in return or oversharing personal issues on public platforms, can place a heavy emotional burden on the friendship.

Negative Influences on Self-Image

If scrolling through your mutual interactions or witnessing their online persona consistently makes you feel inadequate or lowers your self-esteem, it’s time to reassess the friendship’s impact on your well-being.

Recognizing these signs empowers you to make informed decisions about your friendships. It’s the first step towards creating boundaries and protecting your well-being.

doom scrolling

Create an Exit Strategy

Deciding to end a toxic friendship is rarely easy, but with a thoughtful approach, you can navigate this challenge in a way that minimizes conflict and preserves your well-being.

Here’s an action plan for severing your digital bonds:

Make the Decision

Deciding to step away from a toxic friendship requires a blend of introspection and action. Begin by giving yourself permission to put your emotional health first—a critical step to preserving your well-being.

Before making the final decision to terminate the relationship, it’s worth reaching out to the person in question. A candid conversation might clarify any possible misunderstandings, allowing the opportunity for growth and change in the relationship.

If, after this dialogue, the unhealthy patterns persist, the time has come for you to move on. This action is not about revenge but rather protecting yourself from further toxicity.

Once you’ve decided to end the friendship, it’s time to remove them from your social media platforms. You can either unfollow or block the person depending on the level of interaction you wish to have with them in the future.

Before taking action, ensure you’ve secured any mutual digital assets, such as shared accounts or important information you may need post-separation.


Facebook & Instagram

Unfriend or unfollow the individual to remove their presence from your feed and prevent them from viewing your personal content. If you’d prefer a softer approach, use features such as ‘Snooze’ or ‘Mute’ to temporarily hide their posts without severing ties altogether. For more permanent solutions, consider the ‘Restrict’ or ‘Block’ functions, which offer peace of mind without notifying the other party directly.


‘Mute’ accounts to stop seeing their tweets without them knowing, or ‘Unfollow’ if you’re ready to remove their updates from your timeline altogether. For complete disengagement, block the individual. This prevents them from seeing your tweets and you seeing theirs, but remember that they will be notified of the block if they visit your profile.


To distance yourself, you may ‘Unfriend’ the person or adjust your privacy settings so they can’t view your Stories. In more extreme cases you can also block them to prevent any further snaps or messages.


Given its professional nature, you might simply want to ‘Disconnect’ from the individual, thereby removing them from your network. To prevent them from viewing your profile or updates, use the ‘Block or Report’ option.

WhatsApp & Messenger

Change your privacy settings so that your last seen, profile photo, and status updates are not visible to everyone. If needed, ‘Block’ the person to stop receiving messages, calls, and status updates.

social media

Prepare for Possible Pushback from your Toxic ex-Friend

When you take a step back from a toxic friendship, be prepared for a reaction. It’s important to consider how they might respond and to arm yourself with strategies to maintain your boundaries.

Expect a Smear Campaign

Your former friend may attempt to tarnish your reputation by spreading rumors and lies about you. The best defense against a smear campaign is to remain composed and not engage. Resist the urge to retaliate or defend yourself online, as this often only fuels the fire. Instead, focus on your own behavior and reputation—over time, people will see the truth.


Prepare for Proxy Contact

It’s is also likely that the toxic individual will use mutual friends or contacts to keep tabs on you or to relay messages. Make sure to inform your trusted friends of the situation so they are less likely to be manipulated into becoming unwilling intermediaries. Should someone approach you on behalf of the toxic friend, politely but firmly ask them not to get involved.

Stay vigilant about your social media privacy settings, ensuring they are up-to-date to prevent any unwanted spying. Your peace of mind is paramount. Don’t hesitate to take extra security measures if you suspect proxies are watching your activities. Remember that your well-being take precedence over maintaining appearances or having the last word.

The Healing Process

With the toxic friend now out of your life, the work of healing can begin. This process is essential for restoring your confidence and cultivating self-respect.

Practice Self-Compassion

Be kind to yourself during this difficult time. Engage in activities that bring you joy and remind yourself that you deserve to be treated with respect.

Reflect and Learn

Take time to reflect on your experience of these toxic friendships. What have you learned from the experience? How can you recognize and avoid toxic relationships in the future?

Seek Professional Help

If the toxicity has left deep emotional scars, don’t hesitate to seek the guidance of a mental health professional. They can provide valuable tools to cope with the fallout of the friendship.

Surround Yourself with Positivity

Spend time with friends who uplift you and engage in activities that promote a positive mindset. This will help you replace the negativity with optimism and growth.

The healing process is deeply personal and can take time. Be patient with yourself and allow space for the emotional recovery to unfold at its own pace.

time to heal from toxic friendships

Concluding Thoughts on Ending Toxic Friendships

Ending toxic friendships is a tough but necessary step towards preserving one’s mental health. It is essential to recognize the signs of a harmful relationship, implement a strategy to disengage, and take the time to heal properly.

Remember, prioritizing your emotional well-being is not selfish. It’s a form of self-respect. This journey of ending toxic friendships should not be seen as loss, but as an opportunity for personal growth and the creation of a healthier social environment for yourself.

Sharing is caring!

Leave a comment